The fimbriated alpine rose is a species of plant in the genus Rhododendron within the heather family. This well-known alpine plant is also known as alpine bush, alpine rose or rock rose. 10 facts about alpine roses: - Blooms from the end of May to the end of June - Flowers are rich in nectar & attract many bumblebees - Is found mainly on the northern & southern edges of the eastern Alps - Grows at altitudes of up to 2500 m - Overwinters with a snow cover - Habitat: Krummholz and bushes Flüren - This plant settles preferentially where the soil is very calcareous. Therefore it is also called a lime indicator. - They are wind and animal scatterers - The seeds are numerous, very small, flat, winged and have a loose seed coat. They are spread as seed flyers; they are light germinators. Fruit ripening begins in August. - Growth heights from 20 to 100 centimeters. - All plant parts of the ciliated alpine rose are poisonous. They contain the poison andromedotoxin